Harness
the power of 90M+ software buyers on G2

6x your monthly visitors versus other B2B review sites

Grow your brand faster

Connect with over 90 million potential software buyers

Become the front-runner in your industry 

Build trust with authentic reviews and profiles 

Increase buyer engagement 

Drive sales with actionable buyer intent data 

Harness the power of 90M+ software buyers on G2

Why G2 is essential for your brand

Decades of trust and millions of reviews

Tap into G2's audience of 90M+ annual visitors

Utilize 10 years of market insights for strategic advantage

 Empower your sales with over 2 million software reviews 

G2 fuels your growth

Detailed analytics to understand buyer behavior

Profile customization to showcase your unique offerings 

Buyer Intent data to target interested
customers

I don't think there's a single deal that comes through Salesloft that doesn't include a G2 touchpoint.

Alexandria Snow

Director   of Product Marketing

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Join G2 and connect with millions of potential buyers today

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Frequently asked questions

Over 86% of software buyers use peer review sites when buying software

G2 Marketing Solutions prides itself on being the world's largest software marketplace where businesses can easily claim and manage their product profile.

Your product profile is a crucial part of your G2 listing. It's where you can showcase your product's features, benefits, and capabilities to potential buyers. Follow these steps to set up or claim your product profile:

  • Visit G2's website and search to confirm if your business or product isn't already listed.
  • If your product and business aren’t listed, fill out our form with the required information. Once the form is submitted, our team validates the information provided and grants you access to edit and manage your profile.
  • If it is listed, reach out to support@g2.com, and our team will grant you access to edit and manage your profile.
Here’s our VP of Revenue Marketing, Robin, taking you through the process in a short video: How to Claim your product (or service!) on G2
Here’s a deck on the best practices from real G2 customers and a video from our VP of Revenue Marketing on how to collect more reviews on G2.
Operationalizing intent data within your organization is key to proving ROI from it. Integrate with popular CRM, Marketing Automation, Ad, and ABM platforms to send real-time buying signals to your sales teams to act on or layer on to your marketing campaigns.
  • By integrating G2 Buyer Intent with Marketo and other marketing automation platforms, you can add intent signals to your scoring model.
  • Marketers can leverage G2 Buyer Intent signals to create custom workflows to nurture smart lists, trigger engagement events, and add net new accounts to existing smart lists to keep your pipeline pumped with qualified demand.
  • Using intent data is an effective way to ensure your paid marketing campaigns on Google and LinkedIn are helping you connect faster with target audiences in your ideal customer profile (ICP).
  • Through G2's integration with ZoomInfo, sales can leverage G2 Buyer Intent from a prospecting platform they use every day. AEs and BDRs can see G2 Buyer Intent signals in their target account lists and prioritize accordingly.
  • Use Slack, Marketo, HubSpot, Zapier, or other leading integrations to get real-time alerts on account activity.
  • Even without a sophisticated tech stack and dozens of integrations, you can still run powerful plays with G2 Buyer Intent. A simple CSV download of the accounts viewing your product page, your competitors, or even your category, can provide you with a demand gen and biz dev playbook to drive pipeline and revenue.
Check out G2’s Partner Hub for more info on integrating Buyer Intent with your tech stack, and the tools you already know and love.
Integrating G2 Buyer Intent with your marketing automation platform can add intent signals to your scoring model. With this data, marketers can leverage G2 Buyer Intent signals to create custom workflows to nurture smart lists, trigger engagement events, and add new accounts to existing smart lists, keeping your pipeline pumped with qualified demand.

Using intent data is an effective way to ensure your paid marketing campaigns on Google and LinkedIn are helping you connect faster with target audiences in your ideal customer profile (ICP). Through G2's integration with ZoomInfo, sales can leverage G2 Buyer Intent from a prospecting platform they use every day. AEs and BDRs can see G2 Buyer Intent signals in their target account lists and prioritize accordingly.

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Alexandria Snow

Director   of Product Marketing

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